Click this to find out what Facebook is planning on doing to your News Feed.

Enjoy headlines like the above because they’re not probably going to be around much longer. Or at least you won’t get to see them clogging up your News Feed nearly as frequently.

FacebookLogo

Source: Google

Social media giant Facebook today announced some pretty crucial changes aimed directly at eliminating the excessive amount of clickbaiting.

What is clickbaiting exactly? Facebook’s Newswroom offshoot notes it as:

“Click-baiting” is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. 

So how are they going to police such a thing, you ask? Basically by checking how long it takes for users to return to Facebook after clicking on said link – with the logic being  the quicker the comeback, the more likely it is to be clickbait.

TL:DR? If someone returns to Facebook a few seconds after clicking on a “You won’t believe what colour this random female celebrity’s hair is now”, it’s probably going to be deemed as clickbait – and probably less likely to get any loving from Facebook’s complex News Feed algorithms.

Just who is gong to be affected? Basically half the internet, really. Of course we won’t name any names – that’s for Friday’s SH!T WATCH.

No word yet on how its is going to affect this guy:

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Guess our work is cut out for us now.

WORDS: HARRISON CARTWRIGHT

Don’t forget to follow BULLSH!T on Twitter and like us on Facebook.

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