Editor’s note: This article was published in September 2014 when the #LikeAGirl ‘Always’ campaign was originally launched. The #LikeAGirl campaign made waves again this week when it was played at the Super Bowl 2015.
From iCloud Hacking of female celebrities private photos, Cee-Lo Green telling women what “consent” is via Twitter, Perez Hilton objectifying Caitlin Stasey and Bliss N Eso member, Max MacKinnon, making adult male violence and rape jokes on Instagram, there are no words to describe the atrocious depiction and treatment of women in the media.
There are only so many times that one can shake their head, seethe with frustration or feel completely and utterly defeated by the world’s treatment and objectification of women.
These news stories should not be the way: a world where people view naked photos of a woman without her consent and dare to question her professional qualities as a result. A world where slipping a woman ecstasy without her consent grants that man sexual consent for every moment thereon. A world where a major celebrity gossip columnist can take down naked photos of a woman because “he feels uncomfortable”, and then respond to accusations of objectification by telling the accuser that she has “nice tits”. This is a world where making jokes about rape, sexual assault and keeping a woman in line with violence is considered humorous.
So it’s time to focus on something more positive and empowering for women. Let’s take a look at the latest “Always” campaign video.
Within this clip, teenage and adult women and men are asked to run and imitate a number of tasks “like a girl”. Everyone imitates a squealing, weak, defenceless person. This is the natural impersonation of what it means to possess female qualities.
Refreshingly, when the younger girls of the group are asked to “run like a girl”, they all interpret the phrase to mean “run as fast as you can”. And that’s what every little person does.
When a young boy interpreted “running like a girl” to denote weakness, he was asked “Did you just insult your sister?” He responds indignantly, “No. Well, yeah. I insulted girls, but not my sister.”
As one interviewee says:
“Yes I kick like a girl….and I wake up in the morning like a girl. Because I am a girl. That is not something that I should be ashamed of. So I’m going to do it anyway.”
Take a look at the video if you want to feel some warm fuzzies during this bleak media news week:
WORDS BY CYNDALL MCINERNEY. Take a look at her other articles here.